“The best way to build a brand is to take a three-foot length of malleable iron and get one end red-hot. Then, apply it vigorously to the buttocks of the instructor who gave you this question. You want a nice, meaty sizzle.”
This was veteran Washington Post columnist Gene Weingarten’s public response to the question, “How have you built your personal brand over the years?”, as asked by a journalism graduate from Northwestern University.
It is similar to how I feel when I hear people talk about teachers as brands. Only yesterday, I witnessed advice from a high profile headteacher for…
Continue reading at: